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Nowadays, advanced technologies are widely used for marketing purposes to enhance consumers’ shopping experiences. We’ve seen virtual reality (VR) used to set up simulated stores users can access with a scan of a QR code and the development of interactive ads that let users go from browsing to checkout.

So it comes as no surprise that augmented reality (AR) is also becoming more common for business use.

“In my personal opinion, AR as a technology has improved a lot since its first inception and I believe it has found its place in the market. AR is becoming a need rather than a simple one-trick pony,” shared Fitri Baharuddin, CEO and founder of Arleta.

Founded in 2014, ARLETA TECH SDN BHD is the Malaysia services contents provider (AR Digital Content Providers) for Digital Advertising & Marketing platform using the Augmented Reality (AR) technology.

Arleta aims to familiarize people with Augmented Reality in their daily tasks by providing a new experience for digital content consumers and enhance user interactivity in Education, Entertainment and Shopping habits.

AR has been used for education purposes especially for online classes. For example, physical experiments in school labs can now instead be done in AR so students still get to personally experience them.

However, Fitri sees a huge opportunity for AR in digital advertising, especially during the pandemic.

“Arleta aims to increase sales with our advertising. Of course, the first thing anyone sees with AR is that it’s for drawing attention, but we believe this technology can go far beyond.”

Fitri further explained, “AR makes advertising more interactive. Interactivity can foster a bond between users and content, something like an emotional connection. Emotions, as we know, will affect people to make decisions.”

In other words, there is a potential for AR to be a tool in racking up those conversions. It can be put to actual use, with one example being helping users decide on a purchase of furniture or clothing.

With AR, users can overlay the 3D models of the items they want to buy with their homes, enabling them to see how it would fit in a space in real-time. They can also “try on” clothing to see how well it’d suit them, and make decisions based on what they see.

However, Fitri noted that with AR being a relatively new technology, people aren’t familiar with how to fully utilize it.

“There is one golden rule I follow in regards to AR: never assume people will download our app and scan things we hand them.”

“They need a call to action. To use AR, the company or marketing team has to guide its customers on how to use the AR feature,” he stated.

Since launching in 2014, Arleta has done more than 100 AR projects and worked with notable clients like Shiseido, Astro, and FMC Music. It’s also done AR packaging for products from Santan and Hausboom, book covers for magazines like Gila-Gila, and advertising for movies like Jibam and XX Ray 3.

But the team’s most popular service remains the AR business card, of which they’ve sold over a hundred to clients from insurance agents all the way to bakery shop owners.

Now, instead of keeping the wonders of AR technology to themselves, the team decided to make it more accessible by launching Arleta Kit.

With this kit, users can add pictures, videos, or 3D models available in Arleta’s library to make their own AR content. It can be used by creatives who simply wish to dabble in 3D modeling and AR, or even by teachers who want to employ AR in classrooms to spruce up lessons.

Arleta has joined ZOM-IN.com to collaborate in efforts to empower aspiring youths. Join us now at www.zom-in.com to participate in exciting events coming soon!


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