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Bai Zi Gui


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Growing up in a Traditional Chinese Medicine (TCM) family in Pahang, Sayhooi Lee has gained a lot of precious Chinese Medical knowledge from both his father and elder brother that are TCM Practitioners. Sayhooi’s father has been operating a TCM Pharmacy since the 1960s.

Although Sayhooi never pursued the same path with them to become a practitioner, he always wanted to promote the Traditional Chinese Healthcare among the new generation. Besides, he also wishes that TCM prescriptions and natural healthcare products can be more accessible to everyone.

When he met CK Liew, a tech guy that shares the same passion towards TCM, the two almost immediately decided to start an online TCM platform that enables anyone to obtain consultations from trustable TCM practitioners.

In 2014, they started Bai Zi Gui. ‘Bai Zi Gui’ in Mandarin, is the medicine cabinet that we usually see in TCM Pharmacies. They gathered a lot of highly qualified TCM practitioners on Bai Zi Gui to provide professional services to the users. Users can communicate with real practitioners via webcam to get instant consultations and prescription.

Nevertheless, it did not take long for them to realize that many Malaysians are unable to accept the concept of distance medical consultations. Besides, they also noticed that instead of going through the tedious process of preparing and decocting Chinese medicine, many youngsters (even some older people) opts for supplements that are convenient and safe to consume as part of their healthcare routine.

Therefore, they slowly transformed the business model into one-stop TCM supplements online store. They partnered with trusted suppliers and manufacturers of traditional Chinese herbal supplements and only supply products that are registered with the Ministry of Health.

"The last thing a health-conscious consumer would want is a supplement that brings bad effects. All the products available on Bai Zi Gui are verified, this is our brand promise.”
Today, with its headquarter in Kuala Lumpur, Bai Zi Gui is a decent online TCM platform with over 78k FB followers and still growing. It offers over 1,200 different types of premium Chinese herbal remedies and nutritional supplements to clients throughout Malaysia and Singapore. Moreover, it has successfully ventured into USA’s market earlier this year. This is a great milestone for Bai Zi Gui as the USA is the largest dietary supplements market in the world.

Besides supplying natural health supplements, clients could obtain endless useful information on healthcare from the website. In addition, Bai Zi Gui is occasionally organising Chinese medical and healthcare seminars to create awareness on TCM and healthcare. People who in search of TCM consultations can also visit Bai Zi Gui to discover a list of trusted practitioners across the nation.

Bai Zi Gui has joined ZOM-IN to collaborate in efforts to empower aspiring youths. Join us now at www.zom-in.com/zomin/students/register/ to participate in exciting events coming soon!


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