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Building material wastage is a problem that not much people are aware of.

Pennie HOMA has involved in the building material industry for more than 14 years, mainly because her parents are supplying building materials to construction projects.

In 2015, she quitted her full-time job to help her parents in their business. While trying to scale up their business, she thought it is important to do something that is meaningful and impactful to the planet and the people.

In 2016, one of her friends called her for help to sell off some of the left aside building materials. Apparently, the friend were facing financial burden because of overstocking.

She discovered that it is common that the constructors always have excess stock. Furthermore, these products are often non-biodegradable, which would be harmful to the environment when it goes to waste.

Thus, in 2017, Pennie HOMA launched HOMA2U, an online to offline (O2O) building materials and interior finishes marketplace where users can find a wide range of high quality, branded and bargains materials for their house projects.

This platform is catered to users who are looking for cost savings and at the same time impacting the society by reducing wastages.

Each product on HOMA2u embodies the mission to waste-reduction.

When users are ready to start a project, HOMA2u is the one-stop place for them to find competitive prices for the building materials they need – from tiles, ventilation blocks, water filtration, water tanks, furniture and more.

The platform also offers helpful guidance to users who needed help. Users can browse through their Idea Book on the website to obtain new ideas and inspiration for their home projects.

By championing the notion of reducing, reuse and repurpose – HOMA2u’s main strategy includes acquiring building materials and interior finishes products from unused construction materials, discarded materials and overstock markets. This enables them to:

1. Reduce the environmental footprint produced by the release of construction waste.
2. Bring fair, competitive pricing that makes sense for users.
3. Provide users with a wide range of building material and brand choices.

Initially, the industry were not being friendly to them because they didn’t understand what HOMA2u is doing. Market players had a negative impression on them and thought they were spoiling the market price by selling the excessed materials at cheaper price.

During the first 6 months of their operation, Pennie HOMA had faced challenges where bigger players, such as construction distributors, tried to sabotage them by pressuring factories to not supply the excessive materials to HOMA.

Fortunately, they are able to change the distributors and factories’ perspective and make them understand they are not competitors.

“Our mission is simple: to give planet Earth the vital care it needs. We work by developing sustainable material sourcing solutions that greatly contribute not only to mother nature but to human development as well,” shared Pennie HOMA.

HOMA2u has joined ZOM-IN.com to collaborate in efforts to empower aspiring youths. Join us now at www.zom-in.com to participate in exciting events coming soon!


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