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Launchpad Marketing


Cover Story


Growing up under the influences of businessmen—mainly his father and father’s friends—has planted the dream of becoming an entrepreneur is Aaron’s mind. Though he chose to study law for his tertiary education, he had never lost sight of the desire to start a business.

With such a strong goal, Aaron took 7 years to explore different roles through multiple industries, only to obtain more skills and build a strong network that he could later apply to his business.

Finally, in 2017, an opportunity knocked. The two initial co-founders of Launchpad Marketing found themselves in a bottleneck and were seeking help from others. “In a market that is already saturated, it’s really hard to build clients’ confidence in startups like us. My years of serving in various types of companies have become an asset to help us reposition our unique value proposition.” Since then, Aaron joined the team as the Managing Director.

Launchpad Marketing has since been nurtured into a leading inbound digital marketing consultancy agency in Malaysia. We have heard a lot about marketing, but do you know what Inbound Marketing exactly is?

Inbound marketing is a strategic approach that mainly focuses on attracting leads and visitors to brands, rather than using traditional approaches that outbound marketing advocates, such as paid advertising, cold-calling and marketing collateral within traditional media. It focuses more on creating content that aligns well with an audience’s interests and interacting with people and customers in a way that offers true value to them.

For instance, a bakery supply store shares baking tips and recipes that are really detailed and helpful. These articles may solve your baking-related problems (i.e. why your dough wasn’t fermented evenly, how to beat smooth and fluffy eggs, etc.) and eventually build an emotional connection between you and the brand. Successful inbound marketing strategies not only improve sales but also build brand loyalty among customers.

“When it comes to inbound marketing, strategies vary according to brand voice, targeted audiences, and campaign goals. Therefore, over here we take the consultation stage very seriously. We rather spend more time understanding what our clients want and design custom solutions for each one of them than just implementing standard practices,” shared Aaron about the uniqueness of Launchpad Marketing.

In terms of executions, Launchpad Marketing provides services such as Social Media Marketing, Email Marketing, Search Engine Marketing, Content Marketing, Performance Marketing, Influencer Marketing, Paid Advertising & Media Buying.

“Our proudest achievement is to be recognised as a leading HubSpot Agency Partner.” LaunchPad Marketing is able to provide HubSpot (a full stack of software for marketing, sales, and customer service) implementation to its clients as a certified solution provider. In fact, Aaron himself is one of the certified HubSpot representatives. Besides providing HubSpot training to communities, Aaron is also actively involved in free training courses and seminars as a speaker to empower businesses with digital marketing knowledge.

“Align with the concept of inbound marketing, I think it’s important to share my knowledge with more people to help more business owners. It would be great for the whole digital marketing ecosystem when more people learnt about inbound marketing and try to apply those strategies to their businesses.” Hence, you can easily find many helpful digital marketing tips on Launchpad Marketing’s blog.

Launchpad Marketing has joined ZOM-IN.com to collaborate in efforts to empower aspiring youths. Join us now at www.zom-in.com to participate in exciting events coming soon!


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