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Sunduan Studio

Accessory Designer

Cover Story

About

Despite graduating with a Fashion Marketing and Merchandising degree from Australia, Emery moved back to Kota Kinabalu and worked as a full-time preschool teacher after quitting her job in an Australian fashion company.

However, her passion for fashion was never lost. She started picking up resin crafting as a hobby and creative outlet somewhere in December 2019. When the Covid-19 pandemic took over, she took the lockdowns as an opportunity to continue building up her resin skills.

Finally, in July 2020, she took the leap of faith and launched Sunduan Studio to sell her resin crafts. Sunduan means “spirit” in Emery’s native language. It is used to speak goodwill towards someone, though as if you are wishing them to have a "good spirit". Sunduan Studio specializes in resin jewelry including earrings and necklaces costing between RM25 to RM85.

All items are designed and produced by Emery herself. As a solopreneur, it could be overwhelming for Emery to juggle between designing, producing, and packaging the products, as well as catching up with the latest social media marketing trends.

However, Emery takes these challenges as motivations to improve herself and her business processes. She takes initiative to learn social media marketing from online courses and connect with other business owners to get more support and insights.

Although the competition in resin accessories is quite high around Kota Kinabalu, Emery is not afraid of the competition because she is confident about the uniqueness of her products.

Sunduan Studio’s products are available on its website and the physical store of Salt x Paper Stationery & Gifts on Jalan Gaya, Kota Kinabalu.

Emery expressed her passion for resins is still growing and improving. She is anticipated to create more beautiful and unique accessories based on the inspirations she has gotten from the people, culture, and environment around her.

Sunduan Studio has joined ZOM-IN.com to collaborate in efforts to empower aspiring youths. Join us now at www.zom-in.com to participate in exciting events coming soon!

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