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TwoFrens

Clothing

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About

Some parts of modern life are widely known to cause environmental harm — flying overseas, using disposable plastic items, and even driving to and from work, for example. But when it comes to our clothes, the impacts are less obvious.

Fast fashion makes shopping for clothes more affordable, but it comes at an environmental cost. The fashion industry produces 10% of all humanity's carbon emissions, which is more than the carbon emissions of international flights and maritime shipping combined. Besides, it is the second-largest consumer of the world's water supply and pollutes the oceans with microplastics.

While building their career in the Property Development company, both Shuway and Shook Qing wanted to make some positive impacts and contributions to the environment too. The two friends decided to start an environmentally conscious business.

They were aware of the harmful effects of chemical dyes due to fast fashion. While it’s impossible to stop consumers from shopping, they wanted to offer an alternative that’s less harmful to the environment. Therefore, in June 2020, they started TwoFrens.Co to produce and sell naturally dyed garments.

Although various colors of dyes can be extracted from roots, foliage, nuts, berries, and flowers, Shuway and Shook Qing source unwanted flowers and vegetables only to create their natural fabric dyes. This is because it will defeat the purpose of the brand to reuse, reduce and repurpose if they buy expensive and fresh products to create the dyes.

The search for ingredients was one of their biggest struggles when travel was restricted during the MCO. Despite reaching out to cafés and other businesses on collecting their food waste, they were often left hanging with no replies.

Thankfully, they were approached by a small Instagram business, Zenboocha, asking if TwoFrens wanted to use tea leaves and rosebuds for their natural dye.

Currently, TwoFrens.Co mainly creates their dyes from several repurposed materials, such as pomegranate peels, tea leaves, onion skin, and coffee grinds. Since it is impossible to recreate the same pattern or color even though they use the same ingredients, they decided to educate consumers to embrace the irregularities which make every piece of their products unique.

A fabric’s longevity and whether the dye will fade are commonly asked questions from their customers. So for every purchase, care and wash instructions are sent out that include warnings such as no bleaching and no exposure to direct sunlight.

To extend their impacts to the environment, RM2 from every transaction on TwoFrens.Co is also donated to the Malaysian Nature Society in helping conserve the forest to save endangered species and their habitats.

TwoFrens.Co has joined ZOM-IN.com to collaborate in efforts to empower aspiring youths. Join us now at www.zom-in.com to participate in exciting events coming soon!

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