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ZUS Coffee

Food & Beverages

Cover Story

About

Coffee is one of the world’s largest commodities and the most popular beverage among adults. It has always been one of the favourite beverages for Malaysians, however, the taste for coffee among today’s consumers has changed.

In recent years, specialty coffee has been on the rise among younger consumers. This generation of coffee culture does not take coffee lightly, and instead views it as a delightful luxury — as opposed to the older generation who only consumes coffee as a means of getting them through the day.

For those who don’t know what exactly is specialty coffee, coffee that scores 80 out of 100 points and above are graded as “specialty”, and it should not be confused with “gourmet” or “premium”. Due to its high benchmark, specialty coffee is often seen as a treat that’s inherently expensive.

ZUS Coffee is the first coffee brand in Malaysia that is bold enough to focus on coffee delivery and is ambitious to make specialty coffee affordable for everyone, everyday. The aim was to change the perception of the younger consumers and make specialty coffee accessible for all, which stays true to their tagline - a Necessity, not a Luxury.

Established in 2019, the brand strives to be Malaysia’s No.1 coffee delivery brand. To achieve this goal, they have created the ultimate platform built upon 3 main principles:

#1 Premium Coffee Beans
ZUS Coffee made a deal with Silvia Barretto, the owner of an award-winning coffee estate in Brazil, to bring in their unique coffee beans and roast them locally to take full control of the quality and price point of ZUS Coffee.

#2 Crafting Excellence
The team strives to make the perfect selection from champion coffee plantations, sourcing from one of the world’s fifty best coffee roasteries, managing well-trained baristas, using spill proof coffee lids, branding with the Classic Blue coffee cups, to the production of every ounce of ZUS Coffee.

#3 Innovative Business Model
ZUS Coffee works with major delivery partners to utilise their top-notch technology to streamline an effective delivery process in making sure that consumers get their coffee whenever they need it, hassle-free.

With the brand’s persistence in adhering to its promises, it has gained much support from local consumers. Within one and a half years, ZUS Coffee has delivered 1 million cups of its clean, consistent & well-handed coffee.

ZUS Coffee is now at ZOM-IN.com. Join us now at www.zom-in.com to participate in exciting events coming soon!

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